Saturday, September 23, 2006

Why Did You Become a Real Estate Agent?

The first question I like to ask any Realtor or Agent is Why? Why did you get into the Real Estate field. The immediate answer is always "I love homes and I love people". That's a great and sincere answer, but unfortunately as most of you have found out, that is not what this business is all about. Truth of the matter is, you need to be comfortable with "contacting" with people. This is a contact sport. We need to kiss ALOT of frogs to find a prince. What I am getting at is, this business is 80% lead generation by prospecting and marketing and 20% actual working in the business. It comes as a shock to most agents who think the phone is "just going to ring" with the next client. That is not the case, and if it is for you than you are completely relying on your brokers image and business to fuel your business..not a good place to be since your relying on someone else for business and income.

The second most popular response I get is "I wanted to be my own boss and set my own hours" This one is a sheep in wolves clothing. What it really means is "I got sick of going to the office everyday, and I only want to work when I want to on my terms" Now the problem here is that people are not treating their real estate career as a business or job, which you MUST do if you are to be successful at it. You MUST set a schedule everyday with quantifiable goals and tasks to lead you towards those goals...sort of sounds like a job again doesn't it?!? The good news is that it is up to you to set the schedule and goals! So even though it is work, it is YOUR work.

What are some of your reasons for getting in the business besides what I've mentioned above, please post some..

In future posts, I will highlight the steps we need to take to begin generating business and reap the ultimate reward (no not money) of changing peoples lives for the better..that is a rush money cannot buy!

-Ron

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