Build YOUR brand, not the Brokers brand
When you first get started in this business, unless you interview with the right brokerage houses, you start to believe you need the image and brand of the broker to be successful. Although a positive image and presence can help you get started and feel more confident, what you will soon find out is people hire real estate agents or realtors based on you, your merits and your value proposition and/or a referral to you. Once you realize this you can appreciate the benefits of building your own name and brand and not working under a broker.
So how do you develop your own brand and identity? Well first you need to get into an environment that fosters this type of ideology. I've chosen Keller Williams Realty because of this very reason. Take a look at my website: www.PrimePropertyTeam.com Notice anything different? First off my name, team name and logo is more pronounced than Keller Williams. I am building my name, team and set of values and service instead of my brokers. This does not happen at the traditional types or smaller independent firms.
It helps if you have the mind set of a business person and a desire to build an image should you choose to go this route. I am also not knocking the traditional firms and their models, because they are right for a lot of people who do not want to build their own brand an image. I am merely pointing out that your success in this business is not dependent on your brokers image! Your success in this business is based on the amount of people, that when they think about real estate, they think about you!
OK lets say you want to develop a brand and image campaign what are the steps you should be practicing? Here they are:
1) CREATE AN IMAGE
2) CONSISTENT USE OF THAT IMAGE IN ALL MATERIALS
3) FOCUS ON A MARKET TO EXPOSE THAT IMAGE
4) BUILD, MAINTAIN AND MARKET YOUR IMAGE TO YOUR DATABASE
5) ESTABLISH A MARKETING BUDGET OF 10-15% OF GCI (Gross Commission Income) DESIRED
6) LEARN ABOUT AND IMPLEMENT BASIC ADVERTISING PRACTICES
Thats it! Sounds simple, but of course each step will take time and effort. But in the end you will have your own brand and image and be 100 times more confident in generating business on your own, instead of relying on someone else for business.
Contact me for further discussions or to talk about how Keller Williams has helped me.
-Ron
When you first get started in this business, unless you interview with the right brokerage houses, you start to believe you need the image and brand of the broker to be successful. Although a positive image and presence can help you get started and feel more confident, what you will soon find out is people hire real estate agents or realtors based on you, your merits and your value proposition and/or a referral to you. Once you realize this you can appreciate the benefits of building your own name and brand and not working under a broker.
So how do you develop your own brand and identity? Well first you need to get into an environment that fosters this type of ideology. I've chosen Keller Williams Realty because of this very reason. Take a look at my website: www.PrimePropertyTeam.com Notice anything different? First off my name, team name and logo is more pronounced than Keller Williams. I am building my name, team and set of values and service instead of my brokers. This does not happen at the traditional types or smaller independent firms.
It helps if you have the mind set of a business person and a desire to build an image should you choose to go this route. I am also not knocking the traditional firms and their models, because they are right for a lot of people who do not want to build their own brand an image. I am merely pointing out that your success in this business is not dependent on your brokers image! Your success in this business is based on the amount of people, that when they think about real estate, they think about you!
OK lets say you want to develop a brand and image campaign what are the steps you should be practicing? Here they are:
1) CREATE AN IMAGE
2) CONSISTENT USE OF THAT IMAGE IN ALL MATERIALS
3) FOCUS ON A MARKET TO EXPOSE THAT IMAGE
4) BUILD, MAINTAIN AND MARKET YOUR IMAGE TO YOUR DATABASE
5) ESTABLISH A MARKETING BUDGET OF 10-15% OF GCI (Gross Commission Income) DESIRED
6) LEARN ABOUT AND IMPLEMENT BASIC ADVERTISING PRACTICES
Thats it! Sounds simple, but of course each step will take time and effort. But in the end you will have your own brand and image and be 100 times more confident in generating business on your own, instead of relying on someone else for business.
Contact me for further discussions or to talk about how Keller Williams has helped me.
-Ron
posted by Ron at 7:38 AM
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